
After two decades in advertising and hospitality, Murphy Hospitality Group's chief marketing officer works where a brand promise meets the dining room, hotel lobby and festival field.
Matt Smolin is co-founder and CEO of Hang, a New York-based customer engagement and loyalty platform now positioning itself as an AI marketing system for restaurants, beauty and apparel brands. Hang originally launched in 2021 as an NFT-powered membership platform and raised a $16M Series A led by Paradigm in 2022, with backing from Tiger Global, Kevin Durant's Thirty Five Ventures and MrBeast's Night Ventures. Under Smolin, the company has moved past its web3 branding into AI-driven segmentation, campaign automation and loyalty for brands like Just Salad, Jeni's, Boba Guys and Taziki's.
Patricia Smith is listed as a Group Chief Executive Officer associated with Smith, the Asbury Park hospitality collective behind Porta, Pascal & Sabine, Homesick, and Lovesick. Her public footprint is thin; her affiliation places her inside one of New Jersey's most recognizable restaurant groups, an operation that helped re-light Asbury Park's main streets after 2006.
Shayla Spencer is listed as a CEO connected to Da Kitchen Cafe, the cult Maui plate-lunch institution famous for oversized portions of local grinds, a Kahului base, and a comeback story that survived the 2020 closures.