restaurant-expansion
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How a 25-Cent Burger From Corpus Christi Turned Into a Texas Religion
Founded on the promise of a burger big enough to need two hands, Whataburger spent 75 years turning a single Corpus Christi stand into one of America's most fiercely defended regional brands. Now, with new ownership and a national expansion plan, the orange-and-white stripes are showing up in places that never had them.
The 4,000-Café Bakery That Is Quietly Rebuilding America’s Neighborhood Cake Counter
Paris Baguette’s name points to France, its operating system comes from South Korea, and its growth plan is unmistakably North American. The result is a bakery-café built to make an everyday pastry run feel like an occasion - then repeat it hundreds of times.
Ford's Garage
A burger joint that talked Ford Motor Company into lending out the Blue Oval - and is now franchising its 1920s garage across the country, one copper bar and branded bun at a time.
Freddy's Frozen Custard & Steakburgers
How a Wichita burger stand named after a Purple Heart veteran turned thin patties, fry sauce, and frozen custard into a roughly 580-store chain worth $700 million.