Founders Itai Sadan and Amir Glatt stopped chasing do-it-yourself small businesses and bet the company on the professionals who build websites for a living. Fourteen million sites later, the decision reads as deliberate.
Folklore is a Minneapolis-based digital experience company that unites strategy, content, design and development to build customer experiences and e-commerce platforms for brands. Founded in 2016 by a team of former agency creatives and technologists, the firm works across retail, CPG, sports, manufacturing, finance and healthcare, with clients including Scotty Cameron, Land O'Lakes, Polaris Adventures and Mall of America. It positions itself as a nimble, senior team with no silos - integrating disciplines end-to-end for Fortune 500-scale work.
Strikingly is a no-code website builder that lets anyone launch a polished, mobile-optimized website in minutes. Founded in 2012 by three Chinese founders and the first company from China to graduate Y Combinator, it focuses on speed and simplicity over endless configuration, serving freelancers, small businesses, and personal brands worldwide. The platform now bundles one-page and multi-page sites, blogging, e-commerce stores, and built-in analytics, and became the leading website-building brand in China.
Webflow is a San Francisco-based SaaS platform that lets designers, marketers, and developers build production-ready websites without writing code - or with it, if they want. Founded in 2013 after three failed attempts and a near-bankruptcy, the company grew into a $4 billion business serving over 300,000 teams including The New York Times, TED, Dropbox, Dell, Discord, and Monday.com. Its visual editor outputs clean HTML, CSS, and JavaScript automatically, while its built-in CMS, hosting, ecommerce, and now AI-powered tools make it a full-stack web platform. In 2025 and 2026, Webflow pushed deeper into enterprise with a next-gen CMS, AI prompt-to-production site building, answer engine optimization (AEO), and the acquisitions of animation library GSAP and AI content platform Vidoso.ai.