
In 2011, Manish Sood put his savings behind a cloud data company that some customers could scarcely imagine buying. Fifteen years later, Reltio belongs to SAP, and his old question has acquired a new urgency: can a business trust what it knows?

From a tiny California zoo to SAP, Shell, AWS, Veeva and Reltio, his work keeps returning to one stubborn problem: how to turn institutional complexity into a story people can use.