
The Redwood Software CMO has spent three decades joining creative nerve to commercial proof - from an irreverent SXSW campaign to a Thursday ritual built around the pipeline.
Reed Overfelt is the Chief Executive Officer of Black Tiger, an AI-powered master data management and governance platform. He is a career enterprise-software operator with roots at Microsoft, later leading growth at Aurea Software, running Redwood Software as Group CEO, and steering ventures including FEV Tutor and GAN Integrity. He argues, publicly and often, that master data is the foundation of enterprise AI.