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Hardware · Consumer · Ecommerce
The Company Betting Creators Will Pay Rolls-Royce Prices for a Light
Formerly Hobolite, Harlowe makes photography lights that reviewers compare to Leica and Hasselblad. Here is how a lighting brand decided that taste, not lumens, was the thing worth selling.
photography-lighting · led-lightsRead →
Founder · Designer · Operator
Jutta Friedrichs
Jutta Friedrichs is a German-born designer and co-founder of Soofa, the Cambridge, MA company that makes solar-powered digital signs for city sidewalks. Before Soofa she ran the MÜ furniture studio in Shanghai, co-founded Xindao's in-house design team, won two Red Dot Awards, an iF Design Award and an Elle Decoration Award, and earned a Masters at the Harvard Graduate School of Design. She mentors at the Harvard Innovation Lab and works at the seam of hardware, human-centered design, and the civic public realm.
soofa · smart-cityRead →