Shaped

Shaped is a New York-based AI company that builds a real-time relevance engine for recommendations, search, and agent retrieval. Its managed platform, Shaped Cloud, combines embeddings, machine-learning models, and fresh behavioral data to return personalized results in under 50 milliseconds, letting product and engineering teams add for-you feeds, hybrid search, and personalized discovery without building ranking infrastructure from scratch. Founded in 2021 by Tullie Murrell, Daniel Camilleri, and Shai Bruhis, the company raised an $8M Series A led by Madrona in 2024 and was acquired by live-commerce marketplace Whatnot in July 2026.