
Salesforce, Replicant, Rasa and Five9 are betting your next support agent won't be human. Here's who's ahead, what actually changed, and why the phone call became the last battleground.
The Bengaluru company built its business on automating customer support one message at a time, handling more than 20 million conversations a month. In July 2026, Mukesh Bansal's Nurix AI bought it - just as the category it helped pioneer turned into a multi-billion-dollar race.

For close to three decades he has sold the customer-experience software you never see - the CRM inside Kustomer, the contact-center stack that plugs into UJET, and now the AI agents at Rasa. Meet the go-to-market operator who turned other people's complaints into a career.