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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

rakuten

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Company
The Japanese Company That Turned Points Into a Country-Sized Ecosystem
Ecommerce · Fintech · Marketplace

The Japanese Company That Turned Points Into a Country-Sized Ecosystem

One membership, one currency, seventy-plus services. Rakuten built its empire not by winning a single market, but by making customers unwilling to leave any of them.

rakuten · ecommerceRead →
Company
Rakuten Advertising
Ai · Media · Saas

Rakuten Advertising

Rakuten Advertising is the global affiliate and performance-marketing arm of Japan's Rakuten Group. Born as LinkShare in 1996 and acquired by Rakuten in 2005, it connects the world's top brands with publishers, creators and highly engaged audiences across 200+ countries. Today it pairs a pioneering affiliate network with AI-powered tools for fraud detection, partnership discovery and reporting, while pushing influencer and affiliate marketing closer together.

affiliate-marketing · performance-marketingRead →