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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Small Agency That Put the Ruler Next to the Idea
Media · Enterprise

The Small Agency That Put the Ruler Next to the Idea

Backe made a useful bet before it became agency boilerplate: the beautiful idea and the measurable result belong in the same room. Its old case files show what happened when a small Radnor shop treated positioning as a practical instrument.

digital-marketing · brand-strategyRead →
Company
The Real-Estate Firm Betting That Aging Well Is an Operating Business
Vc · Health

The Real-Estate Firm Betting That Aging Well Is an Operating Business

Livingston Street Capital built a national property portfolio around an unfashionably practical filter: needs before wants. Its wager on active-adult housing shows what happens when demographic conviction meets hands-on operations.

real-estate-private-equity · commercial-real-estateRead →