
A serial software founder turned a side project into a queer social network used around the world. His playbook is less about growth hacks than endurance, local context and building a place people choose to return to.
Hornet is a queer social network and mobile app for gay, bi, trans, and queer men, built around community, content, and connection rather than pure hookups. Launched in 2011 and led by founder and CEO Christof Wittig, the company (operating as Hornet Networks / Queer Networks) has grown to more than 30 million members, positioning itself as one of the largest gay social platforms in the world and a frequently cited competitor to Grindr.