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Kimberly Menzer Is Building a Marketing Career Where Fashion Meets Data
Her public resume is brief, but its sequence is revealing: social strategy, execution, marketing analytics, data analysis and visualization. Kimberly Menzer's career offers a quiet case study in how retail leadership is being rebuilt for a measurable age.
Jonathan Bottomley
Jonathan Bottomley is EVP and Global Chief Marketing Officer of Calvin Klein and, since May 2026, EVP of Group Consumer & Brand Strategy at parent company PVH Corp. Oxford-educated in modern languages, he spent roughly two decades in advertising - most notably eleven years at BBH London, where he rose to joint chief strategy officer and worked on Axe/Lynx, Google, Audi and Samsung - before crossing to the client side as Ralph Lauren's first-ever CMO in 2017 and later CMO of Boll & Branch. Since joining Calvin Klein in June 2022 he has rebuilt the brand's marketing around what he calls an 'entertainment mentality': casting talent with 'cultural velocity' rather than raw follower counts, and pairing archival brand DNA with modern CRM and first-party data. The results have been loud - the January 2024 Jeremy Allen White underwear campaign generated an estimated $74 million in media impact value and roughly 30% year-over-year growth in underwear sales the week it launched, followed by Bad Bunny in 2025 and Dakota Johnson in 2026.
Mike Kelly
Mike Kelly is a marketing and innovation executive best known for more than two decades at PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger. He built PVH's first in-house marketing and media group from the ground up, later served as Chief Marketing Officer of the company's Heritage Brands and as Global Chief Innovation Officer, and pushed the apparel giant into connected textiles, AR/VR, digital fit and sustainability. Since leaving PVH he has turned entrepreneur and advisor, co-founding the automotive SaaS startup Fob Depot and mentoring brands and founders.