purpose-driven-brands
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The Agency That Learned to Work From 23 Feet of Aluminum
Publicity For Good grew up in an Airstream, survived a one-day revenue collapse, and turned purpose-driven PR into a production system measured in placements, podcasts, and proof.
The Anchor Who Walked Away From Bad News
After 25 years in television news, Laura Evans Manatos stopped reporting the daily crisis and built a firm to make solutions newsworthy. Her advantage is less mysterious than it sounds: she hires the people who used to decide what made air.
Junction 37 and the Three-Cent Media Plan
A New York media agency built its reputation by distrusting the obvious channel, following the shelf, and charging toward the strange result. Sometimes the winning ad is six minutes long. Sometimes it costs three cents to watch.
The Marketing Agency That Refuses to Worship the Post
Most agencies sell a channel. Social Canvas sells the connective tissue - the route from a first glance to a booked appointment, a product sale, and eventually a loyal customer.
The Indianapolis Agency That Put a Price Tag on Creative Work
JDA Worldwide sells the usual agency ingredients - brand, PR, digital, media - with an unusual insistence on showing the arithmetic. Its best case studies read less like a mood board and more like a scoreboard.