Mars United Commerce spent 50 years learning how people actually shop. In 2024, Publicis paid a reported $600 million to own that knowledge.
Publicis spent a century learning how to make people notice brands. Now it is stitching media, identity data, consulting and AI into one system designed to prove what that attention is worth.

Gina Smith’s path from Penn State’s student organizations to Publicis Groupe offers a compact lesson in modern marketing leadership: learn across disciplines, build the network, then make the pieces move together.
Hepmil is a Singapore-headquartered influencer, content and social media agency that grew out of the viral comedy platform SGAG. Through its Hepmil Creators' Network of 3,000-plus creators, it connects more than 450 brands with young audiences across six Southeast Asian markets, blending local humor, culturally-tuned content and social commerce. Founded in 2015 by Karl Mak and Adrian Ang, the group was acquired by Publicis Groupe in October 2025 to form the region's first end-to-end influencer solution.