protein-bars
(3)
Quantum Energy Square
Quantum Energy Square is a Venice, California-born food brand that makes plant-based energy bars engineered to replace the energy drink. Each square pairs 100mg of caffeine from organic green coffee with 10g of plant protein and balanced macronutrients from fruits, nuts and seeds, so the caffeine releases slowly for steady, no-crash energy. Founded by Daniel Medvene and Leah Marquez after 200-plus recipe iterations, the company sells direct-to-consumer and through Whole Foods, Sprouts, REI and Thrive Market, and is the official energy bar of IRONMAN and Rock 'n' Roll Marathon events.
IQBAR
IQBAR is a Boston-based 'brain + body' nutrition company that makes plant-protein bars, electrolyte hydration mixes (IQMIX), and adaptogenic mushroom coffee (IQJOE) formulated with brain nutrients like Lion's Mane and Magtein magnesium L-threonate. Founded by Harvard psychology grad Will Nitze, IQBAR pairs low-sugar, vegan, keto-friendly snacks with functional ingredients aimed at sustained mental clarity and energy, sold direct-to-consumer and across 8,000+ retail locations including CVS and Kroger.
Will Nitze
Will Nitze is the founder and CEO of IQBAR, a brain-and-body nutrition brand he built from a Kickstarter campaign into a nine-figure CPG company selling plant-based protein bars, hydration mixes, and instant coffee in more than 10,000 retail doors. A Harvard psychology and neuroscience graduate who once sold software to oil-and-gas companies, he formulated his first products with no food-science background, scaled IQBAR past 100 million bars sold, and now hosts the founder podcast Eating Glass.