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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Five Yeses Before a Single Line of Code
Founder · Executive · Operator

Five Yeses Before a Single Line of Code

Malte Kramer sold the promise first, then built the product. A decade later, the former college forward is still running the same play: watch closely, test early, and make technology earn its place.

malte-kramer · luxury-presenceRead →
Legend
John Bradford Found a Software Company Hiding in the Pet Policy
Founder · Operator · Executive

John Bradford Found a Software Company Hiding in the Pet Policy

A landlord's recurring nuisance became John Bradford's unlikely blueprint for a national software business - one that asks property managers to judge the animal in front of them, not merely the breed on a list.

john-bradford · petscreeningRead →
Legend
Ekabutr Sirisuphang and the Ten-Year Lesson Hidden in a Rental Form
Founder · Operator · Executive

Ekabutr Sirisuphang and the Ten-Year Lesson Hidden in a Rental Form

A broken rental process gave Ekabutr "Paul" Sirisuphang and a business-school friend an idea. The harder invention came later: learning to operate a company that grew faster than its founders' old job descriptions.

ekabutr-sirisuphang · paul-sirisuphangRead →
Legend
Michael Lucarelli’s Startup Idea Arrived by Fax
Founder · Operator · Executive

Michael Lucarelli’s Startup Idea Arrived by Fax

A renter’s absurd errand became a lesson in distribution, patience and the overlooked economics of the American rental market.

michael-lucarelli · rentspreeRead →