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Ivan Poupyrev Is Teaching Machines to Read the World Beneath the Screen
For three decades, Ivan Poupyrev has kept asking the same practical question: how can computing escape the glass rectangle? At Archetype AI, his answer begins with the signals already humming through factories, streets, clothes, and machines.
Archetype AI
Archetype AI is a San Mateo-based physical AI company founded by former Google Advanced Technology and Projects (ATAP) leaders. It builds Newton, a multimodal foundation model that fuses real-time data from cameras, radar, microphones, accelerometers and dozens of other sensors with natural language, so machines can perceive, understand and reason about the physical world. On top of Newton, the company ships an Archetype Platform, an Agent Toolkit and prebuilt Physical Agents that turn raw sensor streams into actionable insight for manufacturing, construction, energy, telecom and city infrastructure. It raised a $35M Series A in November 2025, bringing total funding to $48M.