
After two decades crossing sales, marketing, operations, and revenue, BQE’s CMO has arrived at a useful idea: useful marketing begins by understanding how the customer’s business actually works.
Santi Bibiloni is the Co-Founder and CEO of COR, an AI-powered project profitability platform built for creative agencies, consulting firms, and professional services. Born in Buenos Aires and now based in San Francisco, he bootstrapped his first agency Balloon Group to 400 clients across 12 countries before pivoting to solve the profitability problem he lived firsthand. COR has raised ~$7.9M, grown 9% month-over-month, and counts Ogilvy, BBDO, and McCann among clients in 38 countries — backed by unicorn founders and the board member who built DoubleClick.