
After two decades moving through marketing, communications, customer operations and HR, Progressive's Mari Pumarejo returned to the function where she started - with a much wider view of the people a brand must serve.
Progressive became an insurance giant by doing something that sounds commercially reckless: making prices easier to compare. Behind Flo and the blue lettering sits a disciplined machine for pricing risk, distributing through both screens and independent agents, and turning insurance from a mystery into a shopping decision.