New Blue Interactive has raised serious money by rejecting one of digital politics' favorite habits: treating every supporter like a wallet with an inbox. Its wager is that better data and better manners can coexist.
The ad-tech veterans behind Scope3 built a carbon meter for the internet's advertising pipes. Four years and $45 million later, they are turning that map into an AI marketplace - with real budgets, open standards and a hard question about who gets to make the buy.