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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

professional-services-automation

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Story
Pendo and Rocketlane Split the Onboarding Job
Saas · Enterprise · Tool

Pendo and Rocketlane Split the Onboarding Job

Two products wear the onboarding label, but they solve different moments. Rocketlane organizes the human work before value arrives; Pendo helps users find value after they enter the product.

pendo · rocketlaneRead →
Story
Onboarding Is Where SaaS Quietly Wins or Dies
Saas · Enterprise · Ai

Onboarding Is Where SaaS Quietly Wins or Dies

Baton, GUIDEcx, Rocketlane and Whatfix are four of eight startups chasing the same ugly truth - most customers churn in the first 90 days, long before anyone thinks to look.

customer-onboarding · digital-adoptionRead →
Story
Rocketlane Bet That Customer Onboarding Was Broken
Saas · Enterprise · Developer Tools

Rocketlane Bet That Customer Onboarding Was Broken

Three Freshworks alumni built a professional services platform on a simple hunch: the messy weeks after a deal closes decide whether customers stay. A decade later, that hunch has raised $105 million.

rocketlane · customer-onboardingRead →