Essity turns the private mechanics of daily life - a period, a wound, a bathroom visit - into a global portfolio serving roughly one billion people a day. Its next act is less about paper and more about medical care, personal health and smarter hygiene systems.

Across P&G, SCA and Essity, Alberto Cajiga built a career by treating brand strategy as an operating discipline - one that links customers, products, markets and the people asked to make change real.