M.M.LaFleur

M.M.LaFleur is a New York-based direct-to-consumer womenswear brand that coined the term 'Power Casual' and built its business around solving a single problem: getting ambitious women dressed for work without wasting their time. Founded in 2013 by Sarah LaFleur, designer Miyako Nakamura, and Narie Foster, the company pairs thoughtfully engineered professional clothing with a free personal-styling service called Bento that curates a box of pieces around each customer. After a near-collapse during the pandemic, the company was rescued by a syndicate of women investors and refocused on the wardrobe needs of a hybrid working world.