Wella survived wigs, perms, conglomerates and lockdowns. Now the salon-born company is betting that the person behind the chair is still beauty's most useful laboratory.
One of America's largest beauty-supply chains sells the same professional hair color to salon pros and to the customers coloring their own roots at home. Here is how a 1964 New Orleans shop became a two-sided, 5,000-store beauty distributor.
Neill sells products, but its real product is professional momentum: train the student, equip the stylist, support the owner and keep the salon growing.