Dallas has one NBA team, but the company behind it now sells far more than a seat and a score. Its next act connects local television, direct streaming, hospitality, retail and a proposed 104-acre arena district.
The box score is only the front door. Behind it sits an Atlanta entertainment business that sells belonging - through basketball, concerts, commerce, civic programs and one very busy downtown arena.
For decades, the Clippers rented a stage in someone else’s story. Intuit Dome gives the franchise its own building, its own data and a much bigger business to run.