product-traceability
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Scanbuy makes the smallest square on the package work harder
A QR code occupies almost no room. Scanbuy, now part of Kezzler, wants it to carry the product information, marketing, and traceability that a crowded label cannot.
The Pill That Carries Its Own Alibi
TruTag hides an optical signature in microscopic silica, letting a phone check a medicine after its box is gone. The same manufacturing trick now points toward drug delivery.
Natasha Franck
Natasha Franck is the founder and CEO of EON, a New York company giving every garment a unique Digital ID so it can be traced, resold, repaired and authenticated across its entire life. She left a career in urban planning and smart cities to build the CircularID Protocol, an open standard now powering Digital Product Passports for brands like Coach's Coachtopia, Chloe and Mulberry, and feeding into EU regulation that will make these passports mandatory.