product-recommendations
(3)
The Finnish Engine Trying to Make Every Online Store Feel Like It Remembers You
Founded in 2013 by three Finns tired of impersonal online shopping, Nosto now decides what millions of shoppers see the moment a page loads - and it is betting its next chapter on AI agents that run the store for you.
Product Genius
Product Genius is a Cambridge, Massachusetts AI company that builds a personalized, TikTok-style shopping feed for Shopify stores. Its platform, powered by what the company calls Large Interaction Models (LIMs), learns from each shopper's swipes, clicks and scrolls to assemble an individualized homepage of products, videos, reviews and Q&A. Founded by MIT PhD and deep-learning hardware pioneer Ben Vigoda, the company grew out of roughly $35 million in DARPA research and reports a median +20% lift in revenue per session, with controlled A/B tests showing a 36% average revenue lift across 25 brands including Betsey Johnson.
FindMine
FindMine is a New York-based AI styling and merchandising automation platform that helps retailers and brands answer one stubborn question for shoppers: how do I wear this? Its 'Complete the Look' and 'Shop the Look' technology builds on-brand, inventory-aware outfits around every product, blending supervised machine learning with generative AI to scale the work of a human stylist across an entire catalog. The result for clients like Lululemon, Gap, Banana Republic and Anine Bing is bigger carts, higher conversion and content that stays on-brand at scale.