A one-van produce hustle in Louisville turned into a 16,000-restaurant food-distribution machine by doing the one thing the national giants would not: picking up the phone and asking the chef.
Full Harvest built the first business-to-business online marketplace connecting farmers with commercial produce buyers to sell fruits and vegetables of every grade, including surplus and imperfect produce that would otherwise rot on the farm. Founded in San Francisco in 2015 by Christine Moseley, the company raised roughly $45 million to digitize a produce supply chain that had run largely offline, tackling the fact that more than a quarter of edible produce never leaves the farm. In its latest chapter, Full Harvest is repositioning around FullHarvest.ai, an agentic orchestration layer that applies a decade of produce data and network relationships to coordinate the volatile, fragmented food supply chain.