privy
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Alex Persson
Alex Persson is the CEO of Privy, the email and SMS marketing platform built for founder-led, scrappy ecommerce brands rather than enterprise giants. A former technology investor at Jefferies and ex-CEO of WeCommerce, he took the helm of Privy in 2024 and steered its 2025 acquisition of conversational SMS pioneer Emotive, betting that growing merchants want a partner and not just another dashboard.
Dave Gerhardt
Dave Gerhardt is the founder and CEO of Exit Five, the #1 paid community for B2B marketers, with 5,700+ members and $3M+ in annual revenue. A former CMO who rose from PR intern to the CMO chair at Drift and Privy, he turned a decade of B2B marketing experience into a bootstrapped media company built on LinkedIn influence, a 50k+ subscriber newsletter, and a podcast with 348+ episodes. He is the author of Founder Brand (2022) and co-author of Conversational Marketing (2019), and lives in Burlington, Vermont.