A former Pennsylvania garage became a 254-store laboratory for turning curation, theatrical displays and private labels into a mass retail business. The trick is making scale feel like discovery.
Macy's is one of America's best-known department store chains, founded in 1858 by Rowland Hussey Macy in New York City and now the flagship nameplate of Macy's, Inc. (NYSE: M). The company sells apparel, accessories, beauty, cosmetics, footwear and home goods across roughly 450 stores and macys.com, and also operates the higher-end Bloomingdale's and the beauty specialty chain Bluemercury. Anchored by its Herald Square flagship and cultural touchstones like the Macy's Thanksgiving Day Parade and Fourth of July fireworks, Macy's is executing a multiyear turnaround called the 'Bold New Chapter' under CEO Tony Spring.