Basha Rubin

Basha Rubin is the CEO and co-founder of Priori, a legal marketplace that uses data instead of firm letterhead to match in-house teams with vetted outside counsel. She started the company in 2013 straight out of Yale Law School with classmate Mirra Levitt, at age 25 and with no business or technology background. A decade later she has raised more than $20 million, built a network spanning the $800 billion legal-services market, and become one of the most recognized voices arguing that how companies buy legal help is broken and fixable.