
He walked away from hedge fund money to help old-line manufacturers see what is really happening on the shelf. Now Philip Odelfelt is turning messy retail data into a $27 million bet on the building materials industry.
Vendavo is an enterprise software company that helps B2B manufacturers and distributors price, quote, and sell more profitably. Its commercial platform unifies price optimization, intelligent CPQ (configure-price-quote), and rebate management with pricing science and explainable AI, aiming to capture 1 to 3 percent of incremental gross margin from complex commercial processes. Founded in 1998 and headquartered in Denver, Colorado, Vendavo is backed by Francisco Partners and Accel-KKR and serves global industrial customers.