Swoop spent a decade helping drug marketers find the right audience. Its next act is harder: connecting ads, patient communities and prescription fulfillment without turning health privacy into collateral damage.
BlinkRx is the enterprise platform of New York-based Blink Health, founded by brothers Geoffrey and Matthew Chaiken. Billed as a 'pharma-to-patient cloud,' it lets pharmaceutical manufacturers run the entire prescription journey - pricing, prior authorization, copay assistance, fulfillment, free home delivery, and adherence support - on a single system. Its consumer side offers cash-pay discounts and an online pharmacy. The company says it supports millions of patients across all 50 states and has raised hundreds of millions in venture funding.