premium-fashion
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When Brazil's Two Premium Fashion Rivals Decided to Share a Closet
Icomm Group merged OQVestir and Shop2gether into one company - then kept them competing on the same runway. Here is how Brazil's leading premium fashion e-commerce operator runs two storefronts, one warehouse, and a marketplace for the brands nobody else stocks.
Peter Millar
Peter Millar is a Raleigh, North Carolina-based luxury lifestyle apparel brand founded in 2001 around a single cashmere sweater. It has grown into a full men's and women's collection spanning tailored clothing, sportswear, resort wear and technical golf apparel, sold through its own retail stores, e-commerce site, and premium wholesale channels such as golf pro shops and department stores. Owned by Swiss luxury group Richemont since 2012, Peter Millar pairs classic American style with performance fabrication and also operates the golf-lifestyle brand G/FORE, which it acquired in 2018.