power-casual
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M.M.LaFleur
M.M.LaFleur is a New York-based direct-to-consumer womenswear brand that coined the term 'Power Casual' and built its business around solving a single problem: getting ambitious women dressed for work without wasting their time. Founded in 2013 by Sarah LaFleur, designer Miyako Nakamura, and Narie Foster, the company pairs thoughtfully engineered professional clothing with a free personal-styling service called Bento that curates a box of pieces around each customer. After a near-collapse during the pandemic, the company was rescued by a syndicate of women investors and refocused on the wardrobe needs of a hybrid working world.
Sarah Miyazawa LaFleur
Sarah Miyazawa LaFleur is the founder and CEO of M.M.LaFleur, the New York workwear brand she named after her mother and built to take the guesswork out of getting dressed for professional women. A Harvard graduate who walked away from a private equity job after four months, she launched the company in 2013 with designer Miyako Nakamura and Narie Foster, popularized the curated Bento Box, and later coined the post-pandemic dress code she calls Power Casual.