podcast-attribution
(2)
Podscribe
Podscribe is an independent, IAB-certified measurement platform built for podcast and audio advertising. Founded in 2017 by engineer Pete Birsinger and headquartered in Austin, Texas, it began as a podcast transcript-search tool and grew into a full-funnel measurement suite. The platform combines pixel-based attribution, incrementality testing, automated placement verification, and cross-channel analytics across podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio - helping advertisers, agencies, and publishers prove that audio ads actually drive conversions.
Peter Birsinger
Peter Birsinger is the founder and CEO of Podscribe, an ad verification and attribution platform that uses a mix of AI and human review to confirm that podcast and YouTube ads actually ran and to measure the ROI they drive. A UC Berkeley electrical engineering and applied math graduate, he wrote code at Cisco Meraki and led R&D engineering at Tapad before co-founding the podcast app Podible in 2016 and then launching Podscribe in 2019. He turned the unglamorous problem of proving an audio ad was read aloud into a measurement company that transcribes every episode, labels the ads, and ties listens to conversions.