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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
Outlier puts a price on your hunch.
Saas · Consumer · Gaming

Outlier puts a price on your hunch.

A sports commentary startup found its business in a different question: what is a bet actually worth? Outlier now sells bettors the tools to investigate.

sports-betting · sports-analyticsRead →
Company
The Bookmaker Behind the Bookmakers Learned When to Fold
Enterprise · Saas · Gaming

The Bookmaker Behind the Bookmakers Learned When to Fold

Sporting Group began by letting punters trade a football match like a stock. Three decades and a £103 million takeover later, its lasting asset is less visible: the machinery that helps other bookmakers price risk.

sports-betting · odds-pricingRead →