plaid-for-loyalty
(2)
Benji
Benji is the universal API for loyalty partnerships - think 'Plaid for loyalty rewards.' It lets brands across travel, hospitality, retail, food and fintech connect their loyalty programs through a single integration, launching co-branded earn, redemption, transfer and co-acquisition campaigns in days instead of months. Founded by the serial team behind 2ndKitchen (acquired by REEF Technology in 2021), Benji raised a $6.25M seed round in 2026 and already powers a network of programs - including JetBlue, CookUnity, 1-800-Flowers and Chip City - representing more than 50 million combined active members.
Nick Anastasiades
Nick Anastasiades is the co-founder and CEO of Benji, a New York-based startup building a universal API for loyalty partnerships - what the industry calls the 'Plaid for loyalty.' Benji lets airlines, hotels, retailers and consumer brands link their rewards systems so members can earn and redeem points across companies, collapsing integrations that once took a year into a matter of days. In May 2026 the company raised a $6.25M seed round and counts JetBlue, CookUnity, 1-800-Flowers and Chip City among a network representing more than 50 million members. Benji is the third company Nick has built with co-founders Jon Elron and Arik Gaisler, following 2ndKitchen, the B2B virtual-kitchen platform acquired by REEF Technology in 2021. Raised in Beirut and trained at UC Berkeley and Northwestern, he is a Forbes Next 1000 entrepreneur and a Chicago Innovation Award winner.