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Tagged: piper

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Founder · Executive · Operator

Kraig Swensrud

Kraig Swensrud is the co-founder and CEO of Qualified, the AI-powered pipeline generation platform built natively on Salesforce. A serial entrepreneur and former Salesforce CMO, he has founded three companies - Kieden (acquired by Salesforce in 2006), GetFeedback (acquired by Campaign Monitor in 2014, later by SurveyMonkey), and Qualified (acquired by Salesforce in April 2026 for an estimated multi-hundred million valuation). At Qualified, he built the category of conversational marketing and agentic AI for B2B enterprises, raising $163M in funding and growing to ~260 employees before the acquisition completed a full-circle return to Salesforce.

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Ai · Saas · Enterprise

Qualified

Qualified is the San Francisco company that built Piper, the AI SDR agent that nurtures and converts website visitors into qualified pipeline for B2B enterprises. Born inside the Salesforce ecosystem and now being absorbed back into it, Qualified turned the corporate website from a brochure into a 24/7 sales floor.

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