Arketa

Arketa is an AI-powered operating system for boutique fitness and wellness businesses. Founded in 2020 by Rachel Lea Fishman and Josh Archer, the New York-based platform lets yoga, pilates, gym and recovery studios manage class booking, payments, memberships, on-demand video, courses, branded apps and marketing from a single dashboard. Arketa has processed nearly $500 million in transactions and supports thousands of studios and instructors, and raised a $15M Series A led by Inspired Capital in 2025.