pharma-marketing
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The marketer who taught Pfizer to talk like a human
She spent 23 years climbing Pfizer's ladder in five countries. Now she is trying to make one of the world's biggest drug companies sound less like a laboratory and more like a person you would actually listen to.
Chris Schneider
From streaming's cord-cutters to healthcare's data-rich digital stack, Chris Schneider keeps returning to one practical question: are marketers reaching the people they think they are?
Roman Giverts
Roman Giverts is the CEO and founder of VuMedi, the largest video education network for healthcare professionals, which he built from his UC Berkeley college apartment after watching his girlfriend's father — an orthopedic surgeon — prep for surgery by watching technique DVDs. Founded in 2008, VuMedi has grown to serve 600,000+ healthcare professionals across 25+ medical specialties, with a library of 100,000+ videos from institutions like the Cleveland Clinic and Mayo Clinic. In May 2025, VuMedi raised an $80M Series B, bringing total funding to $82.1M, with annual revenue of $45.5M and 260+ employees across Oakland, Minneapolis, and Zagreb, Croatia.