Ilana Stern

Ilana Stern is a General Partner at Peterson Ventures, a seed-stage venture firm based in Salt Lake City, Utah. A Stanford GSB alumna and former founder, she built and sold Weddington Way - a direct-to-consumer bridal fashion platform - to Gap Inc. in 2016 before joining Peterson Ventures in 2019 as its first San Francisco-based partner. She invests primarily in early-stage consumer, enterprise, and healthcare technology companies, while also lecturing at Stanford GSB and writing a Substack newsletter called 'View from the Bottom.'