personify
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Everybody Wants To Own Your Crowd
Uscreen, Bevy, Almabase, Personify, Zendesk and Gradual are all selling the same promise - a place to gather your people - and quietly disagreeing about who those people actually belong to.
The Quiet Land Grab Inside Membership Software
Private equity spent a decade buying up the software that runs your professional association. Personify, Higher Logic, Glue Up and a bootstrapped upstart called GroupApp show what is left of the market - and who owns it now.
Nobody Owns A Community They Just Rent The Room
Gravyty, Podia, Khoros, Bevy, Personify and a crowd of rivals all sell the same promise - that your audience is an asset you control. The platforms making that promise keep getting bought, merged and switched off.
Everyone Is Suddenly In The Business Of Belonging
From a Fortune 500 CRM to a solo podcaster's chat room, four very different companies are chasing the same prize - the crowd that keeps coming back. Here is how the fight for online community actually breaks down.
The Quiet Land Grab to Own Your Community
Zendesk, Khoros, Thinkific, Disciple and a pack of rivals are betting that organizations will pay to own the audiences they once rented from Facebook. Here is how the community software scramble is shaking out.
Four Ways to Build an Online Community That Actually Sticks
Personify, ToucanTech, Discourse and Forumbee all promise to gather your people in one place - but they pick very different people. Here is how the community-software field splits, and how to read it before you sign anything.