
From a student newsroom to Cook it’s growth years and Omy Lab’s personalized beauty platform, the Montreal marketing executive has built a career by listening closely, testing the small things and making technology feel human.
Yongjoon Choe is the founder and CEO of lululab, the Seoul-based AI skincare company that spun out of Samsung's C-Lab in 2017. He turned a genome-sequencing detour at Harvard into Lumini, a system that reads ten-plus skin conditions from a single face photo in about ten seconds and recommends products to match. Under Choe, lululab has won CES Innovation Awards four years running and built its diagnostics on a deep-learning model trained on millions of skin-data points.