personalized-shopping
(7)
Retrofit
Retrofit is an AI-curated vintage marketplace that uses AI agents to sift through hundreds of thousands of secondhand listings, analyzing social media trends, sales data and personal style to surface pieces matched to a shopper's taste, size and budget. Founded in 2024 by Sandra Lifshits and Maddy Yip and backed by Y Combinator (W25), it standardizes photography and descriptions from partner vintage stores so shoppers get a clean, personalized feed instead of endless digging.
Stitch Fix
Stitch Fix is an online personal styling service that pairs data science and machine learning with human stylists to send clients hand-picked apparel, shoes and accessories. Clients complete a Style Profile, receive a curated shipment (a "Fix") to try on at home, keep what they like and return the rest, or shop directly through the on-demand Freestyle storefront. Founded in 2011 by Katrina Lake and public since 2017, the San Francisco company serves millions of clients across the US and UK and reported roughly $1.27 billion in fiscal 2025 net revenue.
Wizard
Wizard is an AI-native shopping agent that turns online buying into a single conversation. It interprets natural-language requests, searches across websites, customer reviews, editorial and social content, and returns a tightly curated set of products - usually a top five - then lets shoppers complete the purchase through native checkout without leaving the app. Cofounded by CEO Melissa Bridgeford and chairman Marc Lore, the New York company launched publicly in February 2026, beginning with electronics and a native checkout integration with Best Buy.
RUTI INC.
RUTI is a women's fashion label and boutique chain founded in 2009 by Israeli-American designer and former tech executive Ruti Zisser. Built on three rules - cool, flattering, and practical - the brand designs ready-to-wear clothing, shoes, bags and accessories aimed at women over 35, and pairs its slow-fashion boutiques with a homegrown AI platform (including opt-in facial recognition and a purpose-built retail CRM) that personalizes both in-store and online shopping. Headquartered in the Bay Area with stores across California, New York, Arizona and Dallas, RUTI raised a $6M Series A in 2019 led by Viola Ventures.
Doji
Doji is a New York-based AI fashion startup building an app that turns a handful of selfies into a photo-realistic personal avatar, then lets people try on real clothing from anywhere on the web. Founded in 2024 by Dorian Dargan and Jim Winkens - the name is a mash-up of their first names - Doji uses its own diffusion models to make virtual try-ons feel less like a gimmick and more like a fun, social way to shop. The company raised a $14M seed round led by Thrive Capital with participation from Seven Seven Six in May 2025, days after launching on the App Store in more than 80 countries.
Curated
Curated is a San Francisco-based online marketplace that connects shoppers with vetted, passionate experts who deliver one-on-one product advice for high-consideration purchases - from skis and golf clubs to cameras and coffee gear. Founded in 2017 by Eduardo Vivas, Peter Ombres, Alex Vauthey and Annabel Liu, the company raised about $141.5M from CapitalG, Greylock and Forerunner Ventures before being acquired by Flip for $330M in stock in July 2024.
Tanner Johnson
Tanner Johnson is the Co-Founder and Former President of Curated, a San Francisco-based expert marketplace that matches shoppers with passionate product specialists for high-consideration purchases like outdoor gear, skiing equipment, golf clubs, and jewelry. A Princeton-educated psychology and neuroscience graduate with roots in outdoor education, Johnson helped build Curated from a 2017 founding concept into a $141.5M-funded platform with over 250 employees - until its $330 million stock acquisition by social commerce company Flip in July 2024.