Jeff Lee is the CEO and co-founder of DIBS Beauty, the L Catterton-backed color cosmetics brand he launched in September 2021 with influencer Courtney Shields and Tula Skincare founders Ken Landis and Dan Reich. Before beauty, Lee was a corporate attorney at Wachtell, Lipton and Skadden Arps, then chief operating officer and partner at Alex Rodriguez's AROD Corp. He also spent two decades as a globe-trotting pageant coach - GQ dubbed him 'Mr. Miss Universe' - and is the only person to have worked out at all 106-plus Equinox gyms worldwide. He holds a JD from Yale, an MBA from Stanford, and lectures on ethics and leadership at Yale, Harvard, Stanford and Wharton.
Allen Chen is the co-founder and CEO of Fitbod, the San Francisco strength-training app that uses machine learning to design a fresh, personalized workout every time you open it. A UCLA computer science grad and former Wall Street high-frequency trading strategist, Chen swapped optimizing stock portfolios for optimizing sets and reps, building an algorithm that picks exercises the way he once picked trades. Since launching in 2015 with co-founder Jesse Venticinque, Fitbod has grown to more than 300,000 paid subscribers while staying lean and profitable.
Kendra Brassfield is the Chief Executive Officer of NeoLife International, the Santa Clara-based global nutrition and wellness company founded by her father Jerry Brassfield in 1958. She joined in 2011 as a Market Research Strategist, rose through marketing leadership, drove the rebrand from GNLD to NeoLife, and took the top job in August 2016. A Saint Mary's College of California graduate and Milken Institute Associate, she is also a Certified Personal Trainer, distance runner, and early-morning surfer who insists on a NeoLifeBar before paddling out.