A famous teacher and a high-powered attorney built an education business around one stubborn idea: behavior changes only after the thinking underneath it changes. The model is easy to admire, easy to copy, and much harder to make work than the sales page suggests.
Imprint is a New York based education company behind a visual microlearning app that turns dense subjects - psychology, philosophy, history, finance, science - into illustrated, bite-sized lessons you can finish in under 10 minutes a day. Built by mobile entertainment veteran Daniel Terry and developed under the legal entity Polywise, Inc., the app pairs original animation with daily quizzes and visual guides to bestselling nonfiction books. It became one of the highest grossing and most decorated learning apps, winning Google Play's Best App of 2023 and earning Apple Editors' Choice recognition.