personal-brand
(4)
Justin Welsh
Justin Welsh is a writer and solopreneur who turned a 2019 burnout into one of the internet's most-studied one-person businesses. After scaling SaaS sales teams to nine figures, he walked away, moved to the Catskills, and started writing online daily. His business - powered by The Saturday Solopreneur newsletter, the LinkedIn Operating System, and a stack of self-serve digital products - has crossed roughly $10M+ in cumulative revenue at an ~89% margin with zero employees and zero ads.
Matt Gray
Matt Gray is a Canadian-born serial entrepreneur and founder of Founder OS, a company teaching founders to build personal brands and scalable businesses through organic content and repeatable systems. He previously co-founded Bitmaker (Canada's first major coding bootcamp, acquired in an 8-figure deal) and Herb (world's largest cannabis community, 14M users, $14M revenue). Today he runs a $13M+/year portfolio working ~4 hours a day, has 2.5M+ followers across platforms, and is known as 'The Systems Guy' in the creator economy.
Blake Emal
Blake Emal is a SaaS copywriter, solopreneur, and founder of Pagetear - a subscription copywriting service for tech startups. He rose to prominence as Employee #1 and CMO of Copy.ai, where he helped grow the company from $40K to $250K MRR. Known for growing his Twitter following from 700 to 91,000+ in under a year, Blake teaches practical marketing, landing page conversion, and personal branding. He writes copy for clients like Samsung, Betterment, and TripAdvisor through Pagetear.
Dan Koe
Dan Koe is an American solopreneur, writer, and digital philosopher who went from sharing a rundown apartment with 7 roommates in 2018 to building a $2.6M+ per-year one-person business by 2023. Known for 'The Koe Letter' newsletter, his 2-Hour Writer course, and his book 'The Art of Focus', he has amassed nearly 4 million followers across platforms. He champions the idea that a single person, equipped with writing skills and a personal brand, can build a high-margin business working just 2-4 hours a day - and he lives the proof. He is also co-founder of Eden, a knowledge management app for creators.