permission-marketing
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Seth Godin on the Future of Marketing: Better, Not Louder
In an in-depth virtual conversation on the Entrepreneur Studio podcast, marketing legend Seth Godin joins host Chris Allen to redefine what marketing actually is in the age of AI. Godin argues that marketing was never about hype, ads, or hustle, but about creating the conditions for other people to eagerly spread your idea. He unpacks permission marketing, why a brand is a promise rather than a logo, why authenticity is a trap that should be replaced with consistency, how false proxies mislead companies, and why the real opportunity with AI is to make things better rather than cheaper. Threaded with vivid stories about Carmine's restaurant, a slipper-wearing boiler technician, Volkswagen's emissions scandal, and the wine merchant Garagiste, Godin makes the case that in a world of infinite noise, the winning move is to be better, not louder.
Seth Godin
Seth Godin is a marketing legend, author of 29+ bestselling books, and the internet's most consistent blogger - writing every single day since 2006 for over a million daily readers. The man who coined 'permission marketing', sold Yoyodyne to Yahoo! for $29.6 million, and changed how the world thinks about standing out (purple cow, tribes, linchpins), Godin is now focused on helping people 'make a ruckus' through his Akimbo learning platform, daily blog at seths.blog, and the climate action project The Carbon Almanac.