performance-socks
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ONDO
ONDO is a New York-based direct-to-consumer apparel brand that reinvented the no-show sock. Founded by former JP Morgan banker Daniel Shim in 2020, ONDO uses a patented, cut-and-sewn silicone grip strip - rather than the usual rubber dots - to keep low-cut socks from slipping off. Built on Woolmark-certified Australian merino wool and certified organic cotton, the brand backs every pair with a No Slip Guarantee and has grown to more than 20,000 five-star reviews while expanding into headbands, compression crew socks, and other everyday essentials.
Implus
Implus is a Durham, North Carolina-based consumer products company that builds and buys active-lifestyle accessory brands - insoles, performance socks, shoe care, home fitness, recovery tools and outdoor traction gear - and sells them through more than 60,000 retail outlets across roughly 60 countries. Founded in the late 1980s around the Sof Sole insole brand, it grew into a house of around 18 brands including SKLZ, Yaktrax, Balega, Spenco, TriggerPoint, Harbinger and RockTape, largely through a long string of acquisitions under private-equity ownership.